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If you’ve ever been involved in the job of communicating, maybe for a business, or a charity, or a church, chances are you’ve heard an expression that goes something like this: ‘Our methods may change, but the message stays the same’.
Well, author Shane Hipps says that statement is a myth, and he’s out to blow the myth apart.
Shane used to work in a cut-throat corner of the advertising industry, where he learnt that the very methods we use to communicate, have a powerful influence on our culture and the way we think.
In his book, Flickering Pixels, he says we should be careful how we use technology because it even affects the most fundamental workings of our faith.
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