Social Media is Changing the World

Well now, according to Professor Jim Macnamara, we’re in the middle of another great revolution. It’s the revolution of social media.

Jim’s a Professor of Public Communication at the University of Technology Sydney – And in his new book, The 21st Century Media Revolution, says social media is changing society and culture as we know it.

Professor Macnamara talked to Sheridan Voysey about how this revolution has to be taken seriously as it is shaping the new face of business, advertising, journalism and politics, and highlights the dangers associated with social media change.

Listen Now – Professor Jim Macnamara explains to Open House how social media will alter popular culture

http://downloads.hopemedia.com.au/oh/oh_howsocialmediaischangingtheworld2010-02-21.mp3

Useful Links – “The 21st Century Media Revolution” book info, Peter Lang Publishing Group