Bluey Books: Why All the Fuss?

If your little ones love watching the Heeler family on TV, you might already know that the world of Bluey has jumped from screen to bookshelf, and then some.

Key points:

For those for whom Bluey has almost become part of the family, you’re not alone!

The Bluey publishing programme has now sold over 10 million books across Australia and New Zealand, covering more than 100 titles. That’s a lot of Bluey books.

First published in November 2019, the very first Bluey book, Bluey: The Beach, marked the beginning of what’s become a major reading adventure. Since then, Bluey titles have consistently dominated bestseller charts.

More than story-time: formats for every age

What’s fun about the Bluey book range is its variety. There are board books for little ones, picture books, chapter books for older readers, sticker-and-activity editions, colouring/craft books, sound books and even cookbooks. The range now runs to over 100 titles in Australia alone, and it’s still growing.

“10 million Bluey books is a sales milestone we’re incredibly proud to reach,” said Belinda Conners, Publishing & Campaigns Director.

“Here we are 6 years later with over 100 titles published in Australia and 10 million books in Australian households!”

That kind of reading reach means Bluey stories are playing a serious role in Australian families’ reading lives.

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The Bluey publishing programme has now sold over 10 million books across Australia and New Zealand.

What this means for families at home

If you’re thinking about picking up a Bluey book (or a dozen), here are some of the ways they make a difference in everyday family life:

Bluey stories are playing a serious role in Australian families’ reading lives.

How to pick your next Bluey title

Because there are so many titles available now, here’s a quick guide:

Enter to win a copy of Bluey: Big Pop-Up Book!

Why the Heeler family means so much

Hundreds of thousands of families around the country have made Bluey books part of their routines — bedtime stories, sibling bonding moments, reading time after school. With over 10 million copies sold, it’s clear the Heeler family resonates deeply.

“Bluey’s success in publishing is a testament to the incredible connection the brand has with families and readers of all ages.” — Jacqui Shilson-Josling

Indeed, the message is simple but powerful: reading can be fun, inclusive and full of heart. It’s about connection, imagination and togetherness.

Your next step: join the fun

If you haven’t already, pick out a Bluey book this week. Try making reading time a family habit — even if it’s just 10 minutes a day. Encourage older children to pick chapter titles. Let younger ones choose board or picture books. Chat about the Heeler family, laugh together, and share the moment.

Because reading isn’t just about words on a page — it’s about family connection, shared jokes, big feelings and simple rhythms of togetherness. With Bluey, you get a reading friend and a family companion rolled into one. Happy reading!

Enter to win!

For your chance to win a copy of Bluey: Big Pop-Up Book, tell us about your favourite book to read to your child.

Based on the hit ABC KIDS TV show, this hilarious pop-up book has Bluey and family popping out of every page.

Open the book and see who jumps out!

Turn the pages to explore what pops up at the creek, the pool, and the backyard – for real life. Oh no . . . here come the grannies!

We have a copy to give away!

Keep little hands busy with this brilliant Bluey book, a gorgeous pop-up book for kids of all ages.

Bluey is an award-winning preschool show about Bluey, a blue heeler pup, and her family.

Airing on ABC KIDS, the show has amassed legions of dedicated fans and hugely popular ranges of books, toys, clothes, games and more.

Entries close: 11.59pm, Monday 3 November. Winners will be mailed to the postal address provided. Winners will also be posted on the Hope 103.2 win page.

Hope 103.2 General Terms and Conditions apply.

This article was prepared with AI assistance and carefully reviewed by our Digital team.

Feature image: Supplied (Penguin Random House)