“The Menulog of Giving”: The New Charity App - Hope 103.2

“The Menulog of Giving”: The New Charity App

Thanks to a new app, it’s easier than ever to give, knowing 100% of your gift goes to making the world a better place for someone.

By Mike CrooksFriday 16 Jun 2023Social JusticeReading Time: 3 minutes

Giving is now just a swipe away.

A new app allows Australians to easily donate to their favourite charity or not-for-profit organisation including Hope 103.2.

Developed by Mike Gore and Joce Goto, the app Charitabl provides Australians with a “one-stop shop” to donate to more than 39,000 charities.

Mr Gore, who was the CEO of Christian charity Open Doors Australia, said the app is aimed at being a “game changer” for Australian charities.

“The 2020 bushfires showed us one thing – Australian’s are at their core generous people,” Mr Gore said.

“But we also saw several issues that led to more people becoming wary and distrusting of how money is spent or where it goes in times of crisis.

“We wanted to create something that made giving easier, but also helps build the trust back up for the charity sector.”

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“The 2020 bushfires showed us one thing – Australian’s are at their core generous people… We wanted to create something that made giving easier, but also helps build the trust back up for the charity sector,” – Mike Gore, Charitabl co-founder

Encouraging generosity

Touted as the “Menulog of giving”, Charitabl, which is available now on the Apple App Store and Google Play, allows Australians to donate securely, and easily.

Co-founder Joce Goto, who has previously worked in the not-for-profit sector, said she has witnessed “firsthand” the difference donations make.

“We wanted to create something that would help people be more generous,” Mrs Goto said.

“Charitabl makes it easier to give when its needed most and helps to build trust that money is going to the right place.”

Reducing “wasted” money

One hundred per cent of any donation made on Charitabl goes to the giver’s chosen charity.

One hundred per cent of any donation made on Charitabl goes to the giver’s chosen charity.

Charitabl says that it does not take a commission on donations and is free for charities to use (there are premium benefits for subscribed charities).

What Charitabl does is enable charities to use its technology to receive payments, rather than charities forking out large amounts of money to create their own payment tech.

So in a nutshell, Charitabl seeks to “reduce the amount of money being wasted on technology by charities,” the charity said in a statement.

“Economical way”

That cost saving is valued by Clean Up Australia CEO Jenny Geddes.

“We’re passionate about ensuring that as a charity we operate as efficiently as possible when it comes to income and expenses,” Ms Geddes said.

“Giving through the Charitabl app is an economical way to support the important environmental work we do.”

Changing lives

For Mr Gore, the app is his life mission. In a statement provided to Hope 103.2, Mr Gore revealed he was born in India and abandoned on the steps of a hospital before being adopted by a family in Australia.

“It doesn’t take much to change the life-story of someone you may never meet, helping them feel noticed, recognised, acknowledged, appreciated, valued,” he said.

“I believe that kind of love will change the world.”

“It doesn’t take much to change the life-story of someone you may never meet, helping them feel noticed, recognised, acknowledged, appreciated, valued,” – Mike Gore

Mrs Joce said the app is about to make a “great impact” in the charity sector.

“Seeing where Charitabl is meeting the needs of charities all over Australia is both exciting and humbling,” she said. “And this is just the beginning.”

For more information visit charitabl.org.