A comical ad about using your phone while driving has gone viral after being released over the Easter weekend.
Using Lionel Richie’s well-known hit song ‘Hello’, it shows various examples of drivers being distracted by an audible notification on their phone. However, when the driver reaches for their phone to look at it, their front seat passenger places their hand in the way – resulting in holding hands with the driver. The situation creates an awkward and funny conclusion, and the surprised facial expressions from the drivers are just priceless.
The clever ad has been so popular it’s been viewed almost 2 million times and has been shared on social media worldwide. Take a look below to see why.
The angle of the message is passengers asking drivers to ‘put me first’, in the hope that by considering the well-being of those who are with you, it will send a stronger message than simply ‘don’t drive and text’.
Using a mobile phone while driving is actually viewed as unacceptable… yet it’s still a behaviour that is readily undertaken
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Creators of the campaign explain, “Using a mobile phone while driving is actually viewed as unacceptable by many people when they’re asked about it; yet it’s still a behaviour that is readily undertaken and there’s currently little social stigma attached to it.
Cultural change will only occur when people start publicly stating that they have an issue with it.” The main aim is to get people to see things from a different perspective.
“By showing them that their passengers find their flippant mobile phone use unacceptable in the car, our audience will start to reconsider its appropriateness.”
Thankfully, the viral nature and world-wide appeal of this campaign means that this powerful message is being received way beyond the shores of New Zealand.