Incredibly, a Liam Neeson action movie inspired James Bartle to do something positive for the world.
When James saw Taken in 2008, he wasn’t inspired to become a violent vigilante (like Neeson’s character).
Instead, he was so disturbed by the sub-plot about human trafficking in Taken that he wanted to do something to help eradicate it.
As James told Hope Mornings, he and his journalist wife Erica were not fashion designers or supply chain experts.
Still, the created Outland Denim, an Australian clothing company that strives to be sustainable and ethical in everything it does.
Imagine the difficulty and complexity of navigating the fashion world with a moral compass.
Outland Denim prioritises people and the planet in each step of its processes. Every step.
Yes, that’s hard to get your head around, as James briefly explained just some of the considerations made by Outland Denim.
He also shared how the Bartles’ Christian faith fuels their desire to see justice, compassion and mercy upheld in the fashion industry.
Listen to the full interview with James Bartle in the player above.