Facebook has dominated the headlines over the last few weeks following its removal of all news from its platform in Australia – but simmering behind that story has been the discussion over its messaging service WhatsApp.
“The biggest change is that businesses that work with Facebook will start to be able to use WhatsApp to engage with its customers,” Geoff said.
“For example, if you have a Facebook page as a business, if you choose to do customer service via Facebook, you’ll be using WhatsApp as your engine to do that. So what WhatsApp now needs to have is tighter integration with the Facebook platform to actually allow that communication to come through. It really does just affect businesses here.”
If you’re curious about other options for messaging, Geoff explains there’s a number of freeware options out there.
You can hear the full conversation with Geoff Quattromani about WhatsApp in the player above.