Why Coke Has So Many Variants: Ask the Millenials – Hope 103.2

Why Coke Has So Many Variants:
Ask the Millenials

By Stephen O'DohertyWednesday 9 Aug 2017Open House with Stephen O'Doherty

Listen: Stephen O’Doherty in conversation with Monostory’s Sam Dewhurst about marketing to Millenials

Soft drink behemoth Coke-a-Cola got a huge shock when Woolworths announced they would not stock yet another variation of the iconic beverage.

The supermarket giant said it would not stock Coke No Sugar because there are already too many options withing the Coke brand.

At Open House we explored why huge brands like Coke have so many variants.

It led us to the lucrative marketing potential of the millenial generation — said to be in the trillions of dollars.

Marketing and brand expert Sam Dewhurst helped us shine a light on a world in which clever young consumers are looking for healthy, ethical alternatives to traditional products.

Hope 103.2 is proudly supported by

Hope 103.2 Email Updates

Get more news like this delivered straight to your inbox!
  • Get daily encouragement straight to your inbox

  • LifeWords will encourage you every day with a piece of Scripture and a practical application to your life from Hope 103.2's David Reay!