Read Luke 4:1-4
1 Then Jesus, full of the Holy Spirit, returned from the Jordan River. He was led by the Spirit in the wilderness, 2 where he was tempted by the devil for forty days. Jesus ate nothing all that time and became very hungry.
3 Then the devil said to him, “If you are the Son of God, tell this stone to become a loaf of bread.”
4 But Jesus told him, “No! The Scriptures say, ‘People do not live by bread alone.’” (NLT)
The American poet Robert Frost wrote: “Two roads diverged in a wood. I took the one less travelled by and that has made all the difference.” Jesus was a great example of taking the less travelled road. He didn’t do the usual or expected things.
Such as when faced with temptation. At the beginning of his ministry he is being tempted by Satan to be a different sort of Messiah. Satan is not doubting he is the Messiah; he just wants Jesus to be his sort of tame Messiah. A material needs meeting Messiah who would satisfy the hunger pangs of famine-haunted Palestine. Such a Messiah would never be crucified. He would be overwhelmingly popular.
Jesus resists the temptation. True, material needs are real. Jesus wants his followers to address such needs. But Jesus sees the bigger picture. He has come not just to fill empty stomachs, but to restore people to friendship with their Creator. He has not come to be used by people as the means by which they may materially prosper. There is more to life than that. Well-fed people can still face an eternity apart from God.
Jesus refused to be a crowd-pleaser, refused to take the easy and well-travelled road of promising material prosperity to one and all. He took the road less travelled and it made all the difference to him and to us.