Why Bluey's Taken Over as ABC's Most Highly Streamed Series, Ever – Hope 103.2

Why Bluey’s Taken Over as ABC’s Most Highly Streamed Series, Ever

By Hope 103.2Monday 1 Apr 2019Hope Breakfast with Sam & Duncan

Listen: Sam Robinson chats to Joe Brumm, creator of the hit show Bluey.

An Australian cattle dog and her family have taken Australia by storm.

Bluey chronicles the adventures of Bluey, her sister Bingo, and her parents Bandit and Chilli, as they live life in a Queenslander house in Brisbane. More than just your average cartoon, Bluey captures the essence of what it means to be a kid in Australia – from going to the neighbour’s pool on a hot summer day, to jumping across shadows in a playground, to the challenge of drinking out of bubblers that you aren’t tall enough to reach. The show is created under one roof in Brisbane, and though the target audience is primarily for kids aged 4-6, parents can’t get enough of Bluey.

Bluey and family on a Park Bench

In fact, the show has amassed over 21 million views on ABC iView – making it iview’s most watched series ever. Yes, even more than Doctor Who and The Wiggles!

Ahead of the new season launching on ABC Kids, Sam Robinson caught up with the show’s creator Joe Brumm to talk about the show’s creation and success, the way in which it mirrors Australian life, and what’s ahead for Australia’s favourite pup and her family.

Bluey airs at 8am and 7:20pm on ABC Kids, and is streaming on iView.

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